To alter the pronunciation or spelling of a taboo word (such as a swear word) to form a euphemism is known as taboo deformation, or a minced oath. JSTOR ( December 2021) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "euphemism" phonetic deformation – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification. Also, the letter can be phonetically respelled. Sometimes, the word "word" or "bomb" is added after it, such as F-word ("fuck"), S-word ("shit"), B-word ("bitch"), N-word ("nigger"), etc. Using acronyms as replacements, such as SOB ("son of a bitch"), what the eff ("what the fuck"), S my D (" suck my dick"), POS ("piece of shit"), BS ("bullshit").This is also referred to as a minced oath.
Mispronunciations, such as frak, frig (both the preceding for "fuck"), what the fudge, what the truck (both "what the fuck"), oh my gosh ("oh my God"), frickin ("fucking"), darn ("damn"), oh shoot ("oh shit"), be-yotch ("bitch"), etc. 
Shortening or "clipping" the term, such as Jeez (Jesus) and what the- ("what the hell" or "what the fuck").Phonetic euphemism is used to replace profanities, diminishing their intensity. For example, columnist David Brooks called the use of this term for practices at Abu Ghraib, Guantánamo, and elsewhere an effort to "dull the moral sensibility".
Enhanced interrogation is sometimes said to be a euphemism for torture. This term is sometimes said to be a euphemism for reverse discrimination, or, in the UK, positive discrimination, which suggests an intentional bias that might be legally prohibited, or otherwise unpalatable. Affirmative action, meaning a preference for minorities or the historically disadvantaged, usually in employment or academic admissions. The act of labeling a term as a euphemism can in itself be controversial, as in the following two examples: : 181 RhetoricĮuphemism may be used as a rhetorical strategy, in which case its goal is to change the valence of a description. : 181 The lexical item פעימות peimót, which literally means "beatings (of the heart)" is thus a euphemism for "withdrawal". For example, according to linguist Ghil'ad Zuckermann, former Israeli Prime Minister Benjamin Netanyahu used the neutral Hebrew lexical item פעימות peimót ("beatings (of the heart)"), rather than נסיגה nesigá ("withdrawal"), to refer to the stages in the Israeli withdrawal from the West Bank (see Wye River Memorandum), in order to lessen the opposition of right-wing Israelis to such a move. Įuphemisms are sometimes used to lessen the opposition to a political move. For instance, one reason for the comparative scarcity of written evidence documenting the exterminations at Auschwitz, relative to their sheer number, is "directives for the extermination process obscured in bureaucratic euphemisms". MitigationĮuphemisms are also used to mitigate, soften or downplay the gravity of large-scale injustices, war crimes, or other events that warrant a pattern of avoidance in official statements or documents. They may be created for innocent, well-intentioned purposes or nefariously and cynically, intentionally to deceive and confuse. Commonly, euphemisms are used to avoid directly addressing subjects that might be deemed negative or embarrassing, e.g. Reasons for using euphemisms vary by context and intent. The term euphemism itself was used as a euphemism by the ancient Greeks with the meaning "to keep a holy silence" (speaking well by not speaking at all). Eupheme is a reference to the female Greek spirit of words of praise and positivity, etc. Euphemism comes from the Greek word euphemia ( εὐφημία) which refers to the use of 'words of good omen' it is a compound of eû ( εὖ), meaning 'good, well', and phḗmē ( φήμη), meaning 'prophetic speech rumour, talk'.
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